Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. The digital channels include display, search, mobile, social, and video. Originally referred to as "interactive marketing" digital marketing allows consumers to interact with ads and communicate back to brands.
Thanks to the vast amounts of targeting technology and capturing of data in digital marketing, advertisers are able to reach both large audiences and more granular segments without compromising scale. This includes being able to target by specific attributes including demographic, behavioural, psychographic, and more. Not only can marketers target groups of people, but they can also target specific devices and even individual users regardless of what device they may be using.
Kerala Digital Academy is the No.1 institute that provides Digital Marketing Courses in Kannur.